DAZN has officially launched its commercial roadmap for the 2026 Formula 1 and MotoGP seasons in Spain. As the exclusive broadcaster for both premier motorsport competitions, the platform is offering brands a high-tech entry point into an audience that continues to show record-breaking engagement.
Beyond Traditional Spots: Interactive Fan Engagement
For the 2026 season, DAZN is moving past conventional 30-second commercials. The new proposal introduces a suite of “next-gen” advertising tools designed to keep brand visibility high without interrupting the racing action:
- Interactive Overlays: Non-intrusive on-screen graphics that allow for direct fan interaction.
- FanZone Integration: Exclusive brand placement within DAZN’s social and community functionality.
- Live Activations: “Internal moments” and specialized mentions during pre- and post-race coverage.
Alt Text (Main Image): A digital dashboard showing a live Formula 1 race on the DAZN platform with interactive advertising banners and FanZone features enabled.
Audience Growth: 106 Million Hours Streamed
The commercial pitch is backed by a significant surge in viewership. In 2025, combined audiences for F1 and MotoGP on DAZN grew by 7% year-over-year. Fans consumed a staggering total of 106 million hours of content throughout the season, proving that the appetite for motorsports in Spain is at an all-time high.
João Ramires, VP of Ad Sales for DAZN Spain and Portugal, emphasized the strategic importance of the 2026 calendar: “We are offering brands the chance to connect with a highly committed fan base during landmark events, including the Formula 1 Grands Prix in Madrid and Barcelona, and MotoGP’s historic stops in Jerez, Valencia, Aragon, and Catalunya.”
A Complete Motorsport Ecosystem
While F1 and MotoGP are the crown jewels, the 2026 advertising package also includes exposure across NASCAR, WorldSBK, DTM, and S-CER. This multi-category approach, combined with original documentaries and deep-dive analysis, ensures that sponsors maintain “always-on” contact with fans throughout the entire year.