French startup Drinkee, specializing in self-service beverage solutions for live events, announced a €3.4 million funding round led by TRAIL Venture, Epsilon Value, RP&Partners, Provence Angels, and Arts et Métiers Business Angels. The funding will accelerate product development and commercial expansion across European stadiums and festivals.
Drinkee’s modules allow fans to serve themselves drinks in seconds, reducing queue times while boosting sales—sometimes by up to 100%. The technology is already in use at major events including Roland-Garros, the Paris 2024 Olympics, and the 2023 Rugby World Cup, and has been adopted by clubs such as Paris Saint-Germain, Olympique Lyonnais, OGC Nice, and AS Saint-Étienne.
As a partner of the LFP restaurant label, Drinkee aims to scale its solutions further, promising both smoother fan experiences and maximized revenue at large-scale events. The company’s expansion aligns with growing demand for fan experience innovation in stadiums and live entertainment.