The European Handball Federation (EHF) is expanding its partnership with Dyn Media as it prepares to take direct responsibility for the international media distribution of its club competitions from the 2026/27 season.
EHF Marketing, the commercial arm of the EHF, has signed a multi-year licensing agreement that will make Dyn Media’s Content Desk the central content distribution platform for EHF club competitions across more than 30 broadcast markets.
The agreement covers the EHF Champions League, EHF European League and EHF European Cup, across both the men’s and women’s competitions.
Through the partnership, EHF media partners will gain direct access to match highlights, video assets and other ready-to-publish content through Dyn’s cloud-based Content Desk platform. The system will also provide selected content supplied by clubs and other stakeholders, including behind-the-scenes material and additional editorial stories.
EHF takes greater control of international distribution
The agreement forms part of a wider change in EHF Marketing’s commercial and media strategy. From the 2026/27 season, EHF Marketing will manage the international media distribution of its club competitions directly rather than relying entirely on external distribution structures.
The new Dyn agreement is designed to provide a single infrastructure through which broadcasters and other media partners in more than 30 markets can access content.
EHF Marketing said the setup will enable faster and more flexible distribution while simplifying workflows for media partners across different territories. It also represents the first pan-European rollout of a unified content distribution infrastructure covering the EHF’s full club competition portfolio.
David Szlezak, managing director of EHF Marketing, said taking direct responsibility for international distribution requires a new approach to servicing broadcasters, clubs and players.
He added that the Dyn Media Content Desk would allow EHF content to be made available “faster, more centrally and more flexibly” across markets and platforms.
Dyn strengthens its position in European handball
The agreement further deepens a relationship that already includes Dyn’s media rights partnership with EHF Marketing in Germany, Austria and Switzerland.
In January, Dyn secured exclusive broadcasting rights for the EHF Champions League, EHF Champions League Women and EHF European League in the DACH region through 2030. From the 2026/27 season, Dyn will exclusively broadcast matches involving German clubs in those competitions, alongside the men’s knockout stages and the major EHF Final events.
The latest agreement, however, extends beyond live rights. It places Dyn’s technology infrastructure at the centre of the EHF’s international content distribution operation.
Dyn CEO Andreas Heyden said international visibility in handball is no longer built solely around rights, but also around infrastructure. He described making content from all EHF club competitions available to media partners in more than 30 countries through a single platform as a milestone for European handball content distribution.
From rights ownership to content infrastructure
The move reflects a broader evolution in the sports media business, with rights holders increasingly seeking greater control over how their content is packaged, distributed and monetised after the initial broadcast deal.
For the EHF, the new structure creates a centralised pipeline for highlights, video assets and editorial material that can be distributed to local broadcasters and other media partners without requiring each market to build separate workflows.
The platform is already used within Dyn’s German partner network, where leagues, clubs and broadcasters access and redistribute content through their own channels.
The multi-year agreement takes effect immediately, with EHF-accredited media partners able to access content through the Dyn Media Content Desk across all three EHF club competition tiers.
The partnership therefore gives the EHF greater control over the international distribution of its commercial content while strengthening Dyn’s role beyond that of a traditional rights holder and broadcaster — positioning its technology infrastructure as part of the wider European handball media ecosystem.