EverPass Media, the premier distribution platform for commercial businesses, has finalized a major content agreement with Apple TV. Announced on February 20, 2026, this deal will integrate Apple’s entire portfolio of premium sports rights into the EverPass platform, allowing bars, restaurants, and hotels to stream top-tier events at no additional cost to existing subscribers.
The partnership arrives at a critical moment for sports fans, launching just 24 hours before the 2026 MLS season kicks off and two weeks ahead of the highly anticipated Formula 1 season opener.
Expanding the Commercial Sports Library
The agreement places Apple’s growing sports catalog directly into the EverPass Core package. Commercial establishments will now have seamless access to:
- Formula 1: Full live coverage of the 2026 season, marking Apple’s debut year as a primary broadcaster.
- Major League Soccer (MLS): Every single fixture of the 2026 season, including the Leagues Cup and playoffs.
- Major League Baseball (MLB): The “Friday Night Baseball” weekly doubleheader.
“Apple’s content strengthens and diversifies our library of premium offerings,” stated Alex Kaplan, CEO of EverPass Media. “From the rapid growth of MLS to the global pull of Formula 1, we are enhancing our ability to deliver must-have live sports to commercial audiences.”
Strategic Market Positioning
EverPass has been aggressively expanding its content library over the past six months to become a one-stop shop for business owners. The addition of Apple TV content joins an already elite roster:
- Existing Core Rights: UEFA Champions League, NFL action, and both NBA and WNBA basketball.
- Recent Wins: In September 2025, EverPass signed a multi-year licensing deal with ESPN.
- Special Events: In December 2025, the platform successfully distributed the high-profile Anthony Joshua vs. Jake Paul boxing match via a deal with Most Valuable Promotions (MVP).