Formula 1 has officially renewed its agreement with Getty Images, ensuring the agency remains the sport’s official photographic provider for the 2026 season and beyond.
Key Highlights of the Deal
The multi-year extension solidifies a relationship that first became an official partnership in 2021. Under the new terms, Getty Images will provide comprehensive coverage of:
- Formula 1 Grand Prix weekends.
- Support series including Formula 2 and Formula 3.
- The all-female F1 Academy circuit.
- The Porsche Supercup races.
Behind the Lens
Getty’s specialized motorsport team will continue to have elite access to the paddock and trackside, delivering high-quality imagery in near-real time. Michael Heiman, Getty’s VP of Global Sport, emphasized the company’s 30-year history in sports innovation, stating that their goal remains to capture “iconic moments” for global media and fans.
F1’s Strategic Growth
This renewal comes at a time when F1 is aggressively expanding its commercial and brand footprint ahead of the 2026 Australian Grand Prix. Recent strategic moves include:
- Youth Engagement: New collaborations with Epic Games (Fortnite), Hot Wheels, and Disney.
- Leadership: The appointment of Jack Peters (formerly of Chelsea FC) as the new Head of Brand.
- Sponsorships: A recent multi-year renewal with Dutch brewer Heineken.
Getty’s Dominance in Sport
With this renewal, Getty Images maintains its position as a powerhouse in sports photography. Their current portfolio includes major partnerships with the NBA, MLB, NHL, FIFA, the PGA Tour, and the Olympic Games.