In a move that unites two of Scandinavia’s most recognizable brands, Faxe Kondi and Uno-X Mobility Cycling have announced a strategic cross-border partnership. The deal covers both the men’s and women’s WorldTour programs, aiming to solidify Uno-X’s position as “Denmark’s home team” while elevating the iconic Danish soda brand to the global stage of professional cycling.
A Shared Scandinavian Heritage
The collaboration marks a significant expansion for Royal Unibrew, the parent company of Faxe Kondi, as it seeks to leverage the massive popularity of cycling in both Denmark and Norway.
- Strategic Goal: Strengthening the team’s identity as a dual-nation powerhouse. General Manager Thor Hushovd emphasized the desire for Danish fans to feel a deeper ownership of the team.
- Visibility: The Faxe Kondi logo will feature prominently on the team’s jerseys for the world’s biggest races, including the Tour de France, Paris–Roubaix, and the Tour of Denmark.
- Retail & Digital Integration: Beyond the jersey, the partnership includes heavy in-store retail activations across Scandinavia and integrated social media campaigns featuring star riders.
High-Performance Meets Culture
Faxe Kondi has been a staple of Danish sports culture for over 50 years, moving from grassroots community support to the pinnacle of the WorldTour.
“Faxe Kondi has been deeply embedded in both grassroots and elite sports for decades. We see a perfect fit with Uno-X, where team spirit and unity drive the journey toward major victories.” — Niels Jørgensen, Head of Sponsorship at Royal Unibrew.
Debut and Roster Highlights
The team will officially debut the new Faxe Kondi-branded kit at Omloop Het Nieuwsblad on February 28, 2026.
- Key Athletes: High-profile riders including Magnus Cort, Søren Wærenskjold, and Susanne Andersen were featured in the partnership launch, signaling the top-tier talent backing the new deal.
- Executive Support: To underscore the deal’s importance, Royal Unibrew CEO Lars Jensen will join Thor Hushovd at the opening weekend in Belgium to witness the partnership’s first race.