French National League side FC Versailles has announced a glittering new partnership with Godot & Fils, a leading French specialist in precious metals. Moving beyond traditional logo placement, the collaboration focuses on high-value “experiential” rewards, offering supporters the chance to win actual gold.
Golden Tickets and Treasure Hunts
The partnership integrates gold prizes into the fan experience through the end of the 2025/2026 season. The rewards include gold coins and bars with individual values ranging from €650 to €2,800. Key activations include:
- “Gold” Jersey Launch: Fans who purchase the club’s special edition “Gold” jerseys in February and March 2026 will be entered into a draw. One lucky winner will find a physical gold bar tucked inside their delivery.
- The Golden Match: On April 3, 2026, during the home game against FC Sochaux-Montbéliard, every validated ticket serves as an entry to win a “Louis d’Or” coin and a Gold jersey.
- City-Wide Treasure Hunt: The campaign will culminate in May 2026 with a treasure hunt across the city of Versailles, where the grand prize is another gold bar.
This unique strategy aims to increase jersey sales and stadium attendance by blending the prestige of the city’s royal history with tangible, high-value incentives.