Turkish Airlines and Fenerbahçe Announce Strategic Sponsorship Agreement

Close-up of the Turkish Airlines logo on the sleeve of a Fenerbahçe European match jersey.

In a significant move for Turkish sports and aviation, Fenerbahçe and Turkish Airlines (THY) have officially entered into a new partnership for the football department. Announced on February 19, 2026, the agreement establishes the national flag carrier as an official sponsor for the club’s Football A Team.

This collaboration marks a strengthening of ties between the two global Turkish brands, specifically focusing on Fenerbahçe’s international logistics and on-pitch presence.


Deal Scope and Key Terms

The partnership covers a broad range of sponsorship rights and logistical support for the next two seasons:

  • European Sleeve Sponsorship: Turkish Airlines will serve as the official sleeve sponsor for the Football A Team during all European competition matches throughout the 2025/26 and 2026/27 seasons.
  • Official Carrier Status: For the remainder of the 2025/26 season and the entirety of the 2026/27 season, the football squad will travel exclusively with Turkish Airlines for all domestic and international flights.
  • Duration: The agreement is solidified for a two-season period.

Completing the European Kit

With THY securing the sleeve position, Fenerbahçe has finalized its premium sponsorship slots for European campaigns. The kit hierarchy for international matches now features:

  • Front-of-Jersey Sponsor: Chobani (founded by Hamdi Ulukaya).
  • Sleeve Sponsor: Turkish Airlines (THY).

“We say ‘Welcome to our Great Fenerbahçe Family’ to Turkish Airlines and hope this collaboration brings success to both parties.” — Fenerbahçe S.K. Official Statement.