Formula E has officially announced a new commercial partnership with Japanese electronics giant TDK Corporation. Under this significant agreement, TDK will serve as the title sponsor for the 2026 Tokyo E-Prix, scheduled for July 25 and 26.

In a landmark move for the series, the event—now officially titled the TDK Tokyo E-Prix—will be staged as a night race for the first time in the city’s history. This race serves as the penultimate event of the 2025-26 Formula E World Championship.

Key Partnership Features

The collaboration extends beyond the Tokyo race, integrating TDK into the broader Formula E ecosystem:

• Global Branding: TDK becomes an official partner of the 2026 Formula E World Championship, with trackside visibility at every race weekend.
• Digital Collaboration: Both parties will co-produce a new digital content series to engage fans globally.
• Thought Leadership: TDK will act as an official partner for a Formula E sustainability and technology summit held in Tokyo.

Strategic Context

TDK is no stranger to the paddock, having established a multi-year sponsorship deal with McLaren Racing in late 2024. This new title sponsorship further cements the firm’s commitment to electric mobility and its home market. The announcement follows other recent major Formula E deals, including Cupra’s title sponsorship of the Madrid E-Prix.