Freemans Event Partners has appointed Roger Lowe as Projects Director, a strategic role aimed at identifying and delivering new commercial opportunities across the business.
The move reflects the company’s ongoing focus on expanding beyond its core event operations into new partnerships, business models, and innovative concepts within the live events sector.
Bringing cross-sector experience
Lowe joins with a background spanning motorsport, live entertainment, and venue development. He spent eight years as Commercial Director at Donington Park, where he was responsible for commercial strategy and partnerships.
He has also worked with RG Live, a division of Sony Music, where he contributed to the development of its food and beverage operations in collaboration with Freemans Event Partners.
Focus on strategic growth and partnerships
In his new role, Lowe will work closely with senior leadership, including the Executive Chairman, to explore opportunities that extend beyond the company’s traditional scope. This includes developing new commercial partnerships, scalable business models, and innovative event concepts.
According to Executive Chairman Stephen Freeman, Lowe’s combination of commercial insight, operational experience, and creativity will be key in transforming strategic ideas into executable projects.
Positioning for future expansion
Freemans Event Partners continues to position itself as a provider of large-scale event solutions, with an emphasis on innovation and growth. The addition of Lowe signals an intent to accelerate diversification and strengthen its presence across the wider events ecosystem.
Lowe himself emphasized the company’s reputation for delivering at scale while maintaining innovation, highlighting his ambition to contribute to new ventures and partnerships that support the business’s next phase of development.