The Ligue Nationale de Basket (LNB) has secured a strategic new partnership in the automotive sector. On February 20, 2026, TransakAuto was officially announced as the new Official Partner of French professional basketball, in a deal orchestrated by the agency Hopscotch Sport.
The partnership covers all major LNB competitions, including Betclic ÉLITE, ÉLITE 2, the Leaders Cup, and the Supercoupe. This collaboration highlights a growing trend of national brands leveraging the regional footprint of professional basketball to reach local communities.
A 360-Degree Territorial Strategy
TransakAuto, which reported a turnover of €60 million in 2025, plans to use the partnership to unify its expanding network of franchisees:
- National Reach, Local Impact: The brand will activate its network of 189 franchisees across the 36 professional clubs in France.
- Visibility and Content: The activation plan includes in-arena branding, digital brand content, fan engagement games, and premium hospitality services.
- Shared Values: Blanche Rondeau, General Manager of TransakAuto, emphasized that the LNB’s territorial mesh perfectly echoes the brand’s DNA of proximity and local service.
“This partnership allows us to federate our network… while strengthening our proximity with local audiences.” — Blanche Rondeau, General Manager of TransakAuto.
Partnership Key Facts (2026)
| Feature | Details |
| Partner | TransakAuto |
| Organization | French Basketball League (LNB) |
| Competitions | Betclic ÉLITE, ÉLITE 2, Leaders Cup, Supercoupe |
| Agency | Hopscotch Sport |
| Network Size | 189 Franchisees / 188 Agencies |
| Strategy | 360° Activation (In-arena, Digital, Hospitality) |