Galatasaray and TikTak Sign Strategic Sponsorship Deal for Women’s Sports

President Dursun Özbek and TikTak Founder Ersan Öztürk at the RAMS Park signing ceremony.

Galatasaray Sports Club officially signed a sponsorship agreement with TikTak, a leading Turkish next-generation mobility and car-sharing brand. The ceremony, held at RAMS Park, marks a significant investment in the club’s women’s divisions and fan experience for the remainder of the 2025-2026 season.

Key Partnership Details: Empowering Women’s Athletics

The collaboration positions TikTak as a primary supporter of Galatasaray’s elite women’s teams:

  • Jersey Back Sponsorship: The TikTak logo will be featured on the back of the jerseys for:
    • Galatasaray ÇaÄŸdaÅŸ Faktoring (Women’s Basketball Team)
    • Galatasaray Daikin (Women’s Volleyball Team)
  • Fan Transportation Partner: TikTak has officially become the “Transportation Sponsor of the Fans.” The brand will feature prominently in advertising spaces at RAMS Park and offer specialized mobility solutions for supporters attending matches.
  • Duration: The current agreement is set to run through the end of the 2025-2026 season.

Leadership Perspectives

Dursun Özbek (President of Galatasaray): Özbek highlighted that the partnership is a “value-driven” alliance rather than a purely commercial one. He emphasized Galatasaray’s role in pioneering innovation and social responsibility within Turkish sports, noting that Ersan Öztürk is not only a partner but a long-standing club member.

Ersan Öztürk (Founder of TikTak): Öztürk, who has previously supported the club, noted the synergy between the two brands:

“Galatasaray sets the tempo on the field; we set the tempo in the city. We are proud to align our vision with such a prestigious global brand.”

Market Impact and Growth

This deal follows TikTak’s recent expansion, including the acquisition of Getir Araç in late 2025, which positioned the company among the top three mobility providers in Europe. For Galatasaray, this adds to a robust commercial portfolio that includes a major kit deal with Puma (worth approximately €83M through 2036) and naming rights for the men’s basketball team with MCT Technic.