The International Olympic Committee (IOC) has entered a landmark agreement with JPMorgan, making the US financial giant the first official global banking partner in Olympic history.
Under the deal, JPMorgan will sponsor both the Los Angeles 2028 Olympic and Paralympic Games and the 2030 Winter Olympics in the French Alps, covering asset and wealth management, private, commercial, and investment banking categories.
As part of the agreement, JPMorgan will also become a founding partner of LA 2028 and the official bank of Team USA in the retail banking category.
The IOC said the partnership aims to strengthen the long-term financial sustainability of the Olympic Movement while creating new opportunities for athletes, businesses, and local communities.
JPMorgan will also support athletes through financial education initiatives, including workshops via the Athlete365 platform, helping competitors better manage their finances during and after their sporting careers.
The deal represents a significant step in the IOC’s evolving commercial strategy, breaking new ground by opening sponsorship categories traditionally not included in the Olympic ecosystem.
With this agreement, the IOC continues to expand its global partnership portfolio while enhancing the financial and social impact of the Olympic Games beyond the events themselves.