January 20, 2026 – Joma is making a significant impact at the 2026 Men’s European Handball Championship by supporting multiple national teams and sponsored elite athletes. The competition, currently taking place across Denmark, Sweden, and Norway, serves as a premier international stage for the Spanish brand to showcase its technical evolution in professional handball.
Global Growth Strategy
Participation in EHF EURO 2026 is part of Joma’s clear expansion strategy within the handball sector. The brand aims to solidify its position as a leading technical reference by increasing its visibility in high-profile international tournaments.
National Teams and Key Players
In this edition of the tournament, Joma is the official kit provider for four major national teams: Spain, Croatia, Slovenia, and Poland. All these teams are currently competing in the group stages wearing Joma’s official technical gear.
Additionally, several prominent players are competing in Joma footwear, including:
- Spain: Agustín Casado, Jan Gurri, Natan Suárez, and Antonio Serradilla.
- Hungary: Kristof Palasics.
Elite Technical Footwear
The athletes are utilizing high-performance models specifically developed for the demands of elite handball:
- Naturka Model: Designed for power and stability, featuring a leather upper and the REACTIVE BALL system for energy return.
- V6.2 Model: A lightweight, breathable mesh option that uses REACTIVE BALL technology to optimize comfort and absorb impacts.