Early ticket sales for the Los Angeles 2028 Summer Olympics got off to a rocky start, with fans reporting high prices, rapid sellouts, and technical issues during the initial release phase.
The presale, opened for users who had registered in an early draw, marked the earliest ticket launch in Olympic history. Prices for available events ranged from $28 to over $5,500, reflecting wide disparities across disciplines and seating categories.
However, the rollout was quickly overshadowed by platform instability, with users experiencing glitches and access issues during purchasing windows. The early demand surge underlined strong interest in the Games, but also exposed concerns over the scalability of the ticketing infrastructure.
Compared to Paris 2024 Summer Olympics, where tickets went on sale significantly later in the cycle, LA28 organizers are accelerating commercial timelines as preparations intensify in the lead-up to the Games.
The Los Angeles Games are expected to be a major commercial milestone for the Olympic movement, but the early ticketing phase highlights ongoing tension between demand, pricing strategy, and digital readiness.