LaLiga Returns to Free-to-Air TV

In a move that marks only the second time in 35 years, LaLiga is heading back to Spanish public television through a sub-licensing agreement between RTVE and DAZN.

The deal ensures that one live match per game week will be broadcast on Teledeporte for the remainder of the 2025–26 season, making elite Spanish football accessible without a subscription or registration.

Key Highlights:

  • Broadcasting Shift: While DAZN retains its core domestic rights, this agreement moves the mandatory “free fixture” from an OTT “freemium” model to true terrestrial television.
  • Historical Context: This is a rare occurrence for the league; public broadcaster RTVE last showed LaLiga matches in the 2015–16 season, and before that, not since 1990.
  • Strategic Reach: For DAZN, the partnership focuses on expanding the league’s reach to casual fans. For RTVE, it bolsters a sports portfolio that already includes the 2026 World Cup and Euro 2028.
  • Market Trend: The move offers a brief departure from the “pay-wall” era, bringing top-tier domestic football back to an audience that only needs an aerial to watch.