Ligue 1+ has signed a new strategic partnership with Flashscore as the French football streaming platform looks to strengthen its visibility among football fans.
The agreement combines paid media and affiliate marketing, making Flashscore a key marketing platform for Ligue 1+. The partnership is designed to help the streaming service reach football audiences through Flashscore’s live scores, match updates and sports data ecosystem.
As part of the deal, Flashscore receives category exclusivity and becomes a strategic partner in Ligue 1+’s growth plans.
The partnership will also include the promotion of Ligue 1 and Ligue 3 content across the Flashscore platform, creating additional digital touchpoints for fans following French football.
Flashscore is operated by Prague-based Livesport, a sports media and technology company founded in 2006. The platform provides live scores, statistics, news and other sports information across more than 35 sports.
The agreement gives Ligue 1+ access to a highly engaged audience that regularly uses live-score platforms to follow matches, while Flashscore expands its commercial relationship with French football.