LSU Athletics has made collegiate history by securing a comprehensive jersey patch partnership with Woodside Energy. Announced on February 17, 2026, this deal marks the first time a major university has sold branding rights across its entire athletic department for all 21 varsity sports.

Starting with the 2026-27 athletic season, the Woodside Energy logo will appear on the competition and practice apparel of every LSU team, including the high-profile football, basketball, and baseball programs.

A Landmark Legacy Deal

As the “Official Legacy Partner,” Woodside Energy’s involvement extends far beyond the uniform:

• Venue Presence: Woodside will receive prominent signage at all LSU athletic venues, including the iconic Tiger Stadium.
• Multimedia Rights: The deal includes a diverse mix of marketing assets across all LSU digital and broadcast sports channels.
• Community Impact: The partnership focuses on local initiatives and supporting student-athletes in the state of Louisiana.

LSU’s Director of Athletics, Verge Ausberry, noted that the deal keeps the university “at the forefront of this new era of collegiate athletics.” The agreement was facilitated by Playfly Sports, the university’s multimedia rights holder.