Manchester United and adidas have officially unveiled a collaborative lifestyle collection inspired by The Stone Roses, one of the most iconic bands to emerge from the city of Manchester.
Released on January 27, 2026, the line celebrates the deep-rooted connection between the club and the band. The Stone Roses’ anthem, “This Is the One,” has long been the soundtrack to United’s entrance at Old Trafford, making this partnership a natural evolution of the club’s cultural identity.
“I Wanna Be Adored”
The centerpiece of the collection is a special-edition jersey. Breaking away from tradition, the shirt replaces the standard club crest with a retro-style badge featuring the lyrics “I Wanna Be Adored,” a nod to the band’s legendary track.
Designed specifically as a lifestyle piece rather than on-pitch performance gear, the collection also includes a range of apparel and accessories that blend football heritage with urban street style. This launch reinforces adidas and United’s strategy to expand the brand’s reach into the intersection of music, fashion, and sport.