Manchester City has solidified its commitment to athlete recovery and fan wellness by naming Silentnight as its Official Sleep Partner. The partnership integrates the UK’s leading sleep brand into the club’s massive infrastructure development at the Etihad Campus.
Sleeping with the Champions
The core of this collaboration centers on The Medlock, a new Radisson Blu Hotel currently under development within Manchester City’s elite entertainment destination. Opening later in 2026, the hotel will be fully equipped with Silentnight’s BCorp-certified mattresses and toppers across its 401 rooms.
This move ensures that whether guests are visiting for a match at the Etihad Stadium or a concert at Co-op Live, they are provided with premium sleep technology designed for physical and mental recovery.
Strategic Integration and Performance
Beyond the hotel, Silentnight will become a visible fixture of the Manchester City brand through:
- Stadium Presence: Branding across the Etihad Stadium during matchdays.
- Digital Reach: Collaborative content across the club’s massive social media and digital portfolios.
- Wellness Initiatives: Joint marketing efforts aimed at educating fans on the link between sleep and peak performance.
“Silentnight share Manchester City’s commitment to innovation to deliver the highest standards of performance,” said Kaitlyn Beale, VP of Global Partnership Sales at City Football Group.