MatchWornShirt (MWS) has launched its largest-ever women’s football auction series to commemorate International Women’s Day. This campaign represents the most significant activation in the company’s history, featuring authentic, match-worn, and signed shirts from over 70 participating teams.
Campaign Highlights
- Featured Clubs: The auction is headlined by prominent Women’s Super League (WSL) teams, including Chelsea and Tottenham Hotspur. Other major European clubs participating include Paris Saint-Germain, Olympique Lyonnais, and AC Milan.
- Key Fixtures: The collection includes shirts worn during high-profile matches such as:
- Chelsea vs. Manchester United
- The North London Derby (Tottenham Hotspur vs. Arsenal)
- International Presence: In addition to club football, the auction features memorabilia from several national teams, including the United States, Scotland, and Wales.
- Star Players: Collectors have the opportunity to bid on shirts from world-class athletes, including Lionesses stars Lauren James and Hannah Hampton.
Strategic Vision
Naivasha Oakes, Head of Partnerships at MatchWornShirt, emphasized the importance of the campaign in the context of the sport’s rapid global growth:
“This year’s campaign is about celebrating the continued rise of women’s football. We’re proud to provide a global platform that showcases the world’s leading clubs and international teams, giving fans and collectors unparalleled access to match-worn shirts and helping elevate the women’s game at every level.”
By offering fans a direct, authenticated way to own history from the pitch, MatchWornShirt aims to further boost the visibility and commercial value of women’s football, continuing a trend of record-breaking interest in women’s sports memorabilia.