MotoGP Sports Entertainment returned to profitability in 2025, posting a €12.5 million net profit after recording a €12.3 million loss the previous year, according to financial statements obtained by Palco23.
The turnaround came as the company, which manages the commercial rights of the MotoGP World Championship, increased revenue to €457.5 million, representing nearly 9% year-over-year growth. The figure had previously been disclosed by Liberty Media when it reported financial results to the U.S. Securities and Exchange Commission (SEC).
Revenue growth offsets higher operating costs
Higher revenue helped offset rising operating expenses across the business. Procurement costs increased from approximately €200 million to €228.9 million, while personnel expenses more than doubled to €70.5 million, compared with €32 million in 2024.
The sharp increase in staff costs was primarily due to an accounting adjustment related to a long-term incentive (“ratchet”) awarded to executives and employees by the company’s former majority shareholder. Following a review with independent experts, MotoGP Sports Entertainment retrospectively recognized €188.3 million in personnel expenses to comply with Spanish accounting standards.
Despite these higher costs, the company improved its operating profit to just over €72 million, up 32% from €56.7 million a year earlier.
Broadcasting remains the biggest revenue driver
Television rights continued to be MotoGP’s largest source of income, generating €329.3 million in revenue during 2025. Advertising contributed €69.4 million, television production generated €53.9 million, and logistics services added €4.7 million.
Spain remained the company’s largest single market, accounting for 23% of total revenue, or €106 million. Other European Union countries generated €166.8 million, while the rest of the world contributed €184.7 million.
MotoGP also highlighted its expanding global reach, noting that the championship was broadcast live in more than 200 countries, delivering 87,147 hours of programming, including 36,358 hours of live coverage. The series also emphasized its relatively young audience, with an average viewer age of 36.
Liberty Media acquisition reshaped the business
The financial year was marked by Liberty Media’s acquisition of 84% of Dorna Sports, the former owner of MotoGP’s commercial rights, in a deal worth €3.1 billion, completed in July 2025.
Including the remaining 16% retained by CEO Carmelo Ezpeleta and management, along with approximately €700 million in net debt, the transaction valued Dorna Sports at €4.4 billion, making it one of the largest deals in global motorsport.
The first financial results under Liberty Media ownership suggest that MotoGP has entered a stronger financial position, supported by growing media rights revenue, international expansion and renewed profitability.