MotoGP is accelerating its global growth strategy under the ownership of Liberty Media, with a strong focus on expanding its presence across the Americas as the championship looks to grow a business expected to surpass $600 million in revenue in 2026.
Since Liberty Media completed the acquisition of 85% of former rights holder Dorna Sports last year, MotoGP has entered a new era centered on fan growth, entertainment value, and long-term commercial expansion rather than short-term financial returns.
Speaking to Palco23, MotoGP Sports Entertainment Group COO Enrique Aldama explained that Liberty Media’s philosophy differs significantly from the previous approach.
“The ultimate strategy is to gain more fans,” Aldama said. “Before, we looked at things more from a financial perspective. Now Liberty Media wants us to expand the fan base, improve the show, and attract far more people instead of focusing only on immediate financial results.”
The championship already reached a historic milestone in 2025, attracting more than 3.6 million spectators across Grand Prix weekends worldwide. Aldama admitted that sustaining such growth will be challenging but emphasized that continuous improvement remains the objective.
Sprint races, introduced in recent seasons, have also played a major role in boosting engagement and entertainment value, with Aldama describing the format as “very well received” by fans.
A major pillar of MotoGP’s expansion strategy is the American market. The series currently has events in the United States and Latin America, including races in Argentina and Brazil, but Liberty Media aims to significantly increase that footprint.
“America is where we want to grow,” Aldama stated. “With Argentina and Brazil, we will already have three races in the Americas, but in the future we would like to increase that number to four or even five.”
Recent speculation surrounding a potential Miami Grand Prix has intensified following comments from Liberty Media CEO Derek Chang. Aldama welcomed the idea, saying Miami “ticks all the boxes” MotoGP is looking for, although he stressed that significant work remains to make such a project viable.
Unlike Europe, Asia, or the Middle East — where governments often play a central role in hosting races — most circuits in the Americas operate privately, making promoter partnerships especially important for MotoGP’s expansion plans.
Financially, MotoGP generated $573 million in revenue during the 2025 season, still far behind Formula 1, which produced nearly $3.9 billion over the same period. However, MotoGP expects to break through the $600 million revenue mark in 2026 through what executives describe as “organic growth.”
The series reported a $12 million profit in 2025, although maintaining profitability may become more difficult due to rising logistics and transportation costs linked to geopolitical tensions and inflation. MotoGP executives revealed that transport costs between the Thailand season opener and the Brazilian Grand Prix increased by roughly 30% compared to previous years.
MotoGP is also discussing the possibility of introducing a budget cap for teams from the 2027 season onward, although Aldama confirmed that no final decision has yet been made regarding a potential spending limit system.