The NASCAR Euro Series has agreed a new worldwide broadcast partnership with DAZN, in a move that significantly expands the championship’s global reach and shifts its distribution model toward free digital access.
Under the agreement, DAZN will stream every race from the series live and free to air, with the exception of the Netherlands and Romania. All coverage will be produced with English-language commentary, positioning the championship for a broader international audience beyond its traditional European base.
The deal represents a strategic push by NASCAR’s European arm to accelerate visibility in global motorsport markets while leveraging DAZN’s digital-first distribution network.
Jerome Galpin, President, Founder and CEO of NASCAR Euro Series, framed the partnership as a milestone in the series’ long-term growth trajectory since its launch in 2009, highlighting the ambition to elevate the championship onto a wider international stage.
DAZN Group CEO Shay Segev said the agreement aligns with the platform’s strategy of expanding its motorsport portfolio and delivering premium sports content without traditional access barriers, while also introducing the series to new global audiences.
The move further strengthens DAZN’s positioning in live motorsport streaming, while giving NASCAR Euro Series a scalable global broadcast platform at a time when digital-first distribution continues to reshape niche racing properties.