Olympique de Marseille unveiled a key sponsorship change during their match against Lille, with Unibet replacing Parions Sport en Ligne as the club’s premium partner.
Parions Sport had held the position since 2018, but the switch to Unibet marks a new commercial chapter for the Ligue 1 side. The Unibet logo now features on the right shoulder of OM’s match shirt and is expected to remain in place through 2028.
The transition comes as part of the broader restructuring following FDJ United’s €2.5 billion acquisition of Kindred. As a result, Parions Sport en Ligne is being phased out in favor of the Unibet brand across digital operations.
This move aligns with regulatory requirements set by competition authorities, which mandate a clear separation between FDJ’s monopoly-driven activities and its online betting operations. The transition is being overseen by France’s national gambling regulator, the Autorité nationale des jeux.
For users, the migration will be seamless. Accounts, balances, active bets, and responsible gaming settings will be automatically transferred to Unibet.fr. Existing Unibet users will also have the option to merge their accounts.
Meanwhile, Parions Sport Point de Vente, the retail betting network, is not affected by this transition and will continue operating as normal.