The Professional Darts Corporation has appointed Ten Toes as its strategic digital agency, in a move designed to enhance its social media presence and deepen engagement with its rapidly growing global fanbase.
Focus on fan engagement and digital growth
The partnership will see Ten Toes conduct a comprehensive audit of the PDC’s existing digital ecosystem before developing a long-term strategy to optimize how the organization connects with fans across social platforms.
With darts experiencing strong international growth, the PDC aims to align its digital output with its expanding audience, ensuring consistent engagement and stronger community interaction worldwide.
Leveraging expertise in sports marketing
Ten Toes brings experience working with major sports organizations and brands, including governing bodies and commercial partners across football, boxing, and rugby. The agency specializes in combining data-driven insights with creative content strategies to strengthen fan relationships and maximize audience reach.
According to Ten Toes Global COO Josh Hershman, the collaboration presents an opportunity to unlock the full potential of darts’ passionate global audience through targeted and strategic digital content.
Aligning with PDC’s innovation-driven approach
The PDC, led by Chief Executive Matt Porter, has positioned itself as an innovator in the staging and promotion of professional darts tournaments.
The organization continues to prioritize modernization across its operations, with digital transformation seen as a key pillar in maintaining momentum and supporting the sport’s continued expansion into new markets.
Supporting long-term international growth
By strengthening its digital capabilities, the PDC aims to further enhance its visibility across global markets, attract new audiences, and reinforce its position as the leading authority in professional darts.
The partnership with Ten Toes reflects a broader trend in sport, where governing bodies increasingly invest in specialized digital and marketing expertise to remain competitive in a content-driven, social-first media landscape.