Football’s economic influence in the United Kingdom extends far beyond the pitch. According to a new report by Barclays, matchdays from the Premier League and the Women’s Super League generate a combined £2.3 billion (€2.6 billion) in annual consumer spending.
The study, titled The Golden Boost, highlights how football acts as a powerful economic engine, driving activity across pubs, restaurants, retail, and transport sectors near stadiums.
A Matchday Ripple Effect
On average, local spending within a one-kilometer radius of stadiums rises by 4.1% on matchdays, reflecting how fans turn games into full-day experiences—pre-match meals, drinks, and post-match outings included.
Regionally, the impact is even more pronounced in northern England, where spending increases by 5.2%, compared to 3.5% in the south. Clubs based in London see the strongest uplift, with a 5.6% rise in local spending.
The True Value of the Fan Experience
Fans attending Premier League matches during the 2024/25 season went to games an average of seven times, spending roughly £138 per match—excluding tickets.
For the Women’s Super League, fans attended an average of four matches, spending slightly more per visit at £144.70.
This translates to approximately £5.7 million per Premier League match and nearly £1 million per Women’s Super League game injected into local economies.
Winning Matters — Financially
The report also reveals a clear link between results and spending. When the home team wins, local matchday spending rises by 5.8%, compared to just 0.1% after draws or losses—highlighting how victory fuels extended celebrations and higher consumption.
Women’s Football: The Next Growth Engine
The study underscores the rising economic importance of women’s football. A majority of fans support greater investment, with 71% recognizing its growing role in the UK’s football economy.
The success of the England women’s national football team has further accelerated this momentum, boosting attendance, visibility, and commercial potential.
Beyond the 90 Minutes
Merchandising remains another key driver, with fans increasingly purchasing jerseys, accessories, and retro collections—turning football into both a cultural and commercial lifestyle product.
As clubs and leagues continue to expand their reach, football’s role as a multi-billion-euro economic ecosystem—supporting local businesses and communities—appears stronger than ever.