The Paris Saint-Germain (PSG) has officially unveiled PSG Running, a comprehensive initiative designed to unite its global community through the world of track and field. This ambitious program blends physical events, local run clubs, and a robust digital platform, supported by the club’s long-term technical partner Nike. To spearhead the project, PSG has appointed four-time Olympic champion Sir Mo Farah as its official global ambassador, tasked with embodying the program’s values of excellence and endurance.
A major highlight of the program is the return of “We Run Paris,” a 10km race scheduled for June 28, featuring a grand finish in front of the iconic Parc des Princes. Beyond the flagship race, the club plans to establish physical Run Clubs in major cities, starting with London, and will launch a dedicated digital Run Club on Strava this March. The program will also offer fans educational content focused on training, nutrition, and recovery, fully integrated with the MyParis membership and PSG Academies across 22 countries. Registration for “We Run Paris” opens on February 16 for MyParis Premium members, followed by a general public release on February 23.