Following their impressive run to the final last season, the Punjab Kings (PBKS) have announced a major commercial partnership with CP PLUS, a global leader in security and surveillance, as their Title Sponsor for the 2026 Indian Premier League (IPL) season.
The announcement, made on February 19, 2026, includes the unveiling of a brand-new jersey and a high-decibel marketing campaign featuring the team’s core leadership.
“Sharp Focus, Unmatched Trust”
The partnership is centered around the campaign theme “Sharp Focus, Unmatched Trust,” drawing a parallel between the precision required in elite cricket and the reliability of security technology.
- Jersey Unveil: Captain Shreyas Iyer, alongside premier bowlers Arshdeep Singh and Yuzvendra Chahal, officially revealed the 2026 kit. The CP PLUS logo will occupy the primary front-of-jersey position.
- Fan Engagement: The deal includes “digital-first” storytelling, high-impact on-ground activations, and technology-led integrations at the Maharaja Yadavindra Singh International Cricket Stadium in Mullanpur to create immersive match-day experiences.
- Ambition: After finishing as runners-up in 2025, the franchise enters the 2026 season with a finalized 25-member squad and a mission to secure their maiden IPL title.
Leadership Quotes
Satish Menon, CEO of Punjab Kings:
“We are delighted to welcome CP PLUS into the Punjab Kings family. This partnership is built on a shared vision, and we are confident it will create strong value for both brands.”
Aditya Khemka, Managing Director of CP PLUS:
“At CP PLUS, we see clear parallels between high-performance sport and our own journey: discipline, precision, and the ability to deliver consistently under pressure. As Title Sponsor, we view this as a strategic platform to engage with a nationwide audience.”