RCD Mallorca continues to accelerate its commercial growth, announcing a new premium partnership with Strohm, a leading specialist in bathroom solutions. The agreement, set to run until the end of the 2026/27 season, integrates the brand into the club’s daily athletic operations.
Key Partnership Details
Under the terms of the deal, Strohm will receive high-profile visibility across several key assets:
- Training Apparel: The brand’s logo will feature on the front of training shirts and sweatshirts for the first-team players, coaching staff, and technical personnel.
- Matchday Presence: Strohm will also appear on the official pre-match warm-up shirts.
- Stadium Visibility: The partnership includes a presence across various digital and physical formats at the newly renovated Estadi Mallorca Son Moix.
Commercial Momentum
The deal arrives as RCD Mallorca reports record-breaking financial figures. For the 2024-2025 season, the club achieved:
- Historical Revenue: A record €72.6 million in ordinary income.
- Sponsorship Surge: The commercial area grew by 24%, reaching €15.6 million, driven by the renewal of main sponsor Taica Corporation and new deals with CaixaBank, Specialized, and Ikono.
- Fan Engagement: Membership revenue rose by 21% (€7.7 million) following the completion of stadium renovations, with the club now surpassing 23,000 season ticket holders.
Strategic Alignment
Alfonso Díaz, CEO of Business at RCD Mallorca, described the alliance as a “natural and strategic agreement,” emphasizing shared Mediterranean roots and identity. For Strohm, the partnership serves as a platform to link its design-led brand with the emotional and social power of sport on the island.