Real Betis has successfully doubled its VIP and hospitality revenue during the first half of the season, leveraging its temporary move to Estadio de La Cartuja. While the club’s permanent home, Estadio Benito Villamarín, undergoes major renovations, the LaLiga side has used the transition to modernize its hospitality model. The club has implemented a more segmented and scalable approach, doubling the number of private boxes to better serve corporate clients with flexible and personalized offers.
New Experiences and Networking Spaces
A key part of this growth includes the launch of exclusive premium experiences:
- Players VIP Area: A new 225-square-meter space located near the dressing room tunnel.
- EA SPORTS FC Room: An entertainment-focused zone equipped with PlayStation 5 consoles and the EA Sports FC 26 video game.
- Real Betis Business Club: The club has dedicated over 2,500 square meters to networking, including a 1,000-square-meter VIP terrace with direct pitch views for match days and corporate events.
Infrastructure Investment
To support this expansion, Real Betis has doubled its central kitchen capacity, created satellite kitchens for private boxes, and upgraded the VIP seating ring with new operating and quality control systems. This transformation serves as a strategic blueprint for the club’s future hospitality offerings at the renovated Benito Villamarín.