Real Madrid has made history by becoming the first international football club to join the X Originals entertainment slate. The club has partnered with X to launch “Real talks,” a 10-episode series designed to provide fans worldwide with “unfiltered access” to their favorite players from both the men’s and women’s squads.
Fan-Driven Interaction
The series is built on a community-driven model. Before each episode, Real Madrid will post a Q&A prompt on their official X channels (@realmadrid and @realmadriden). Fans can submit questions covering everything from:
- Training secrets and match-day preparation.
- Personal aspirations and career milestones.
- Behind-the-scenes stories from the locker room and travel.
The best questions will be selected and answered “honestly” by the featured star in the upcoming episode.
Release Schedule
The series is strategically timed to align with the 2025/26 football season:
- Premiere Date: Friday, February 13, 2026.
- Episode Count: 10 episodes in total.
- Format: Releases will sync with key fixtures, standout performances, and the season’s biggest on-pitch moments to maximize engagement.
The Power of the Madridista Digital Family
With nearly 49 million followers on their primary X account—the most of any sports team on the platform—and an additional 38 million across other official handles, Real Madrid is uniquely positioned to fuel global conversations. Mitchell Smith, X’s Global Head of Content Partnerships, noted that the series aims to foster “authentic connections” within the world’s biggest football family.
This digital expansion follows other commercial milestones for the club. While Real Madrid continues to dominate the social media landscape, it also maintains a massive physical footprint at the Santiago Bernabéu, which features 261 private boxes to drive its premium match-day revenue.