– The Royal Spanish Football Federation (RFEF) has officially welcomed La Casera as a new sponsor for the Spanish National Teams. Under the agreement, the classic beverage brand becomes the “Official Tinto de Verano of La Roja.” The partnership is set to run until 2028, covering a pivotal cycle for both the men’s and women’s senior squads.
The timing of the deal is strategically aligned with a packed international calendar, highlighted by the upcoming 2026 FIFA World Cup in North America for the men’s team and future major tournaments for the reigning world champion women’s team.
1. A Strategic Partnership for Global Challenges
The RFEF emphasized that this alliance is designed to strengthen the connection between the national team and iconic local brands that represent Spanish identity.
- Cultural Synergy: RFEF officials noted that the partnership arrives at a “strategic moment,” aiming to foster a deeper bond with Spanish fans as the teams compete on the world stage.
- Comprehensive Coverage: The sponsorship includes branding rights, activations, and presence across all official matches and events for both senior national teams.
2. Over 75 Years of Tradition
Javier Valle, General Manager of Suntory Beverage & Food Spain (the parent company of La Casera), highlighted the brand’s long-standing history in Spain:
- Brand Heritage: La Casera has been a staple of Spanish daily life for over 75 years.
- Shared Values: Valle expressed pride in joining the moments that unite the country, stating that the agreement is “much more than a simple commercial deal.”
3. Focus on the 2026 World Cup
With the men’s World Cup in the U.S., Canada, and Mexico just months away, this partnership serves as a significant commercial boost for the RFEF. It underscores the federation’s ability to attract top-tier domestic sponsors ahead of its most important sporting challenges.