The Royal Spanish Football Federation (RFEF) has secured a strategic double sponsorship with Unilever, bringing the household brands Hellmann’s and Skip on board to support the Spanish National Teams. The agreement, signed on February 18, 2026, will run through 2027, covering two major global events: the 2026 FIFA World Cup in North America and the 2027 FIFA Women’s World Cup in Brazil.
This partnership marks the RFEF’s first collaboration with a company in the food and household care sector, highlighting the commercial appeal of the current European Champions.
Key Highlights of the Partnership
The collaboration will be activated through high-visibility marketing campaigns and fan-engagement initiatives:
- Collectible Packaging: Hellmann’s will launch a series of limited-edition mayonnaise bottles featuring the likenesses of “La Roja” stars, including Lamine Yamal, Marc Cucurella, Dani Carvajal, Unai Simón, Pedri, and Nico Williams.
- Fan Rewards: Skip will lead a series of interactive promotions, including sweepstakes and exclusive giveaways for fans.
- Content Creator Strategy: The campaign includes a robust plan involving digital influencers to create authentic, emotional connections between the brands and the younger generation of fans.
Strategic Growth for the RFEF
The deal is part of a broader commercial push by the RFEF, which aims to exceed €400 million in revenue for the 2026 fiscal year. By partnering with Unilever—a global leader in sustainability and consumer goods—the Federation continues to modernize its brand portfolio ahead of Spain’s title defense in the women’s tournament next year.
“Through brands like Hellmann’s and Skip, we seek to offer authentic experiences that not only highlight our presence but also resonate emotionally with fans,” said Ana Palencia, Director of Communication and Sustainability at Unilever Spain.