Ronaldinho Gaúcho, the legendary Ballon d’Or winner and global football ambassador, is diversifying his business portfolio with the launch of Tu Música, a specialized music label designed for international expansion. Operating as a comprehensive platform for artist development and project distribution, the venture marks Ronaldinho’s formal entry into the high-growth intersection of sports and music entertainment.
Strategic Launch & Geographic Focus The label’s rollout is structured in phases, with an immediate focus on Latin America. The timing is calculated to capitalize on the cultural and commercial momentum surrounding the 2026 FIFA World Cup. Following the initial Latin American push, the roadmap includes expansion into Europe, Africa, Asia, and the Middle East.
“Music has always been an integral part of my life, both on and off the pitch,” said Ronaldinho. “With Tu Música, I want to bridge cultures and create global opportunities for emerging talent.”
Corporate Structure and Key Partnerships The operational backbone of Tu Música is a collaboration between high-level entertainment executives:
- Management: The label will be led by Roberto de Assis, Ronaldinho’s brother and long-time business manager.
- Operations & Infrastructure: Roni Maltz Bin, CEO of Grupo Sua Música, will provide the technical framework for recording, distribution, and digital marketing.
- Commercial Strategy: Allan Jesus, CEO of ASJ (and former manager of Luva de Pedreiro), will oversee global brand partnerships and cross-industry collaborations with football clubs.
The Miami Hub To facilitate its international strategy, Tu Música will establish its primary headquarters and recording studio in Miami, Florida. The city was selected as a strategic gateway to connect the North American market with the rest of the world, serving as a production hub and a meeting point for international artistic collaborations.