Samsung Electronics Austria and the Austrian Football Association (ÖFB) have officially announced a strategic partnership for the 2026 sporting year. This collaboration marks Samsung’s return to Austrian football, focusing on fan engagement and technological innovation surrounding the national team during a crucial World Cup year.
The partnership aims to enhance the football experience through cutting-edge technology and exclusive fan promotions.
Key Highlights of the Cooperation
- Fan Engagement: Planned activities include ticket promotions, exclusive bundle offers, and special value-add campaigns for supporters.
- Technological Integration: As the global leader in the TV market, Samsung aims to bring fans closer to the action with superior picture and sound quality, whether at home or via mobile devices.
- Historical Context: This agreement builds on Samsung’s long-standing history with Austrian football, having previously served as the main sponsor of the ÖFB Cup (2011–2017) and a national team partner (2014–2017).
Voices from the Partnership
Manuel Laporta Osante, Head of Division TV/AV at Samsung Austria, emphasized the importance of the timing: “The partnership with the ÖFB is a significant step for Samsung Austria in the 2026 sports year. Our goal is to enable fans to experience an even more intensive football experience through innovative technologies.”
For the ÖFB, the partnership represents a strong alliance with a global tech leader as they prepare for the international spotlight of the 2026 World Cup.