Saran Group, a leading force in the Turkish media and sports landscape, has officially promoted Azade Zeynep Acar Haksal to the position of Chief Executive Officer. This leadership change is a key pillar of the company’s strategic ambition to expand its global footprint in sports rights acquisition, broadcasting, and digital content distribution.
Acar Haksal brings over 25 years of extensive experience in sports broadcasting, international media rights, and digital platform strategy to the role. Her appointment signals a continued commitment by Saran Group to integrate cutting-edge digital growth with its traditional media operations.
A Proven Track Record in Digital Transformation
Acar Haksal is widely credited with the successful expansion of the group’s flagship OTT platform, S Sport Plus, during her five-year tenure within the company. Under her leadership, the platform surpassed 3 million registered users, solidifying its position as a go-to destination for premium sports content in Turkey.
Her professional background includes significant senior roles that span the entire sports media ecosystem:
- Digiturk (beIN Media Group): Served as Director of Sports Rights and Content Strategy, where she managed high-stakes negotiations for premium rights, including the Turkish Süper Lig.
- Dogus Group: Held key editorial and management roles during the launch and development of the NTV Spor channel.
- Riot Games: Previously served as Business Development Director, bridging the gap between traditional media and the burgeoning esports sector.
- Industry Leadership: Currently serving as the first female board member of the Turkish Esports Federation.
Strategic Vision for the Future
Saran Group Chairman Kenan Saran expressed full confidence in the new CEO’s ability to navigate the complex, rapidly evolving global media market.
“Zeynep’s deep expertise in sports rights acquisition, content strategy, and digital platform growth makes her uniquely positioned to lead Saran Group into its next phase,” said Kenan Saran. “Her leadership will help expand our international rights portfolio and further strengthen S Sport Plus as a leading destination for premium sports content.”
Strengthening the Rights Portfolio
The leadership transition comes during a period of intense activity for the Saran Group, which continues to aggressively secure and renew high-value media rights:
- Volleyball World: Recently renewed and expanded a deal until 2032 to broadcast major FIVB indoor competitions.
- Bundesliga: Reclaimed exclusive rights to German football’s top tiers through the 2028-29 season.
- Global Football: Maintains a portfolio that includes the English Premier League, Spain’s LaLiga, Serie A, and UEFA national team tournaments.
As the global sports media landscape continues to consolidate, Acar Haksal’s appointment reflects Saran Group’s focus on securing professional, experienced leadership to drive its next chapter of international growth.