SC Freiburg, the top-flight Bundesliga side, has announced that locally-based software company Lexware will become its new official front-of-shirt sponsor.
Lexware, a subsidiary of the Haufe Group, has a long-standing history with the club dating back to 1999. Over the decades, the company has progressively increased its commitment, most recently serving as the sleeve sponsor since the 2023-24 season and as the main sponsor for the club’s youth academy since 2024-25.
Expanded Partnership and Activation
Set to begin with the 2026-27 campaign, the new agreement will see the Lexware logo featured on the jerseys of both the men’s first team and the U23 squad. Beyond the shirt branding, the partnership includes:
- Comprehensive Matchday Inventory: Branding across stadium TV and matchday signage.
- Digital Presence: Presenting rights across SC Freiburg’s social media and digital channels.
- Women’s Team Growth: Lexware will also expand its support to the women’s team, stepping in as their new sleeve sponsor.
This deal represents a natural evolution of a 25-year relationship, solidifying Lexware as a cornerstone partner for the German club across all levels of play.