SEGG Media Corporation (NASDAQ: SEGG) has officially agreed to acquire a controlling interest in Veloce Media Group, valuing the sports and gaming platform at approximately $61 million (£45 million). The deal, scheduled to close on February 17, 2026, is expected to be a financial powerhouse, projected to add over $20 million in annual revenue to the group starting in Q1 2026.
This acquisition follows a rapid expansion period for Veloce, which recently integrated Quadrant—the lifestyle and gaming brand co-founded by F1 superstar Lando Norris—into its portfolio.
A Powerhouse for Gen-Z and Millennial Engagement
The merger combines SEGG Media’s public market access with Veloce’s massive digital reach. Veloce’s network currently generates over 500 million monthly views, making it one of the most influential entities in digital motorsport and gaming.
Key assets included in the deal:
- Quadrant: The Lando Norris-led brand that bridges the gap between F1, apparel, and youth culture.
- Championship Esports Teams: Veloce’s elite competitive rosters across various racing and gaming titles.
- Blue-Chip Partnerships: A commercial portfolio featuring global titans like McLaren, Revolut, VISA, and Microsoft.
Strategic Vision: Scaling Beyond the Screen
For SEGG Media (formerly Lottery.com), this is more than a simple purchase; it is a “paradigm shift.” The company is executing a 2026 strategy to acquire cash-generative assets that can scale across sponsorship, content, and commerce.
Robert Stubblefield, CFO and Interim CEO of SEGG Media, described the acquisition as a “clear validation” of their new direction, noting that Veloce’s rapidly growing revenue and high-quality partnerships materially strengthen the company’s global profile.
Daniel Bailey, CEO of Veloce Media Group, echoed this sentiment, stating: “The combination of SEGG Media’s strategic focus with Veloce’s brands creates a powerful foundation for accelerated expansion.”