The 2025/26 Serie A season has solidified the San Siro as the epicentre of Italian football attendance. According to recent data from Calcio e Finanza, the race for the highest average attendance is a statistical dead heat between AC Milan and Inter Milan, with the Rossoneri recently reclaiming the top spot after their rescheduled match against Como.
As of February 19, 2026, the league’s overall average attendance stands at 30,346 spectators per match, a minor 0.9% decrease compared to the same stage last season.
The Battle for San Siro Milan vs. Inter
After 25 matchdays, the two Milanese giants are separated by a razor-thin margin. Milan’s consistent sell-outs have pushed them slightly ahead in the average rankings, despite Inter’s massive total attendance figures.
| Club | Average Attendance | Home Matches Played | Stadium Capacity |
| AC Milan | 72,830 | 12 | 75,923 |
| Inter Milan | 72,398 | 13 | 75,923 |
| AS Roma | 62,815 | 12 | 70,634 |
| SSC Napoli | 46,834 | 12 | 54,726 |
| Juventus | 40,892 | 12 | 41,507 |
Efficiency and Stadium Fill Rates
While the Milan clubs lead in raw numbers, the “Fill Rate” (the percentage of available seats sold) highlights the efficiency of smaller, modernized stadiums.
- Juventus: Leads the league with a remarkable 98.4% fill rate. The Allianz Stadium is effectively a permanent sell-out, regardless of the opponent.
- Cagliari and Atalanta: Both maintain fill rates above 97%, benefiting from high local engagement and relatively smaller capacities that ensure a dense, vibrant atmosphere.
- League Average Fill Rate: Currently stands at 84.85%, reflecting a slight decline (-2%) from the previous year.
Key Trends and Fan Protests
- Lazio and Torino Boycotts: The league’s average has been significantly affected by ongoing fan protests. At Lazio, a massive conflict between supporters and President Claudio Lotito saw nearly 30,000 season ticket holders boycott the match against Genoa in late January 2026, leaving the Stadio Olimpico almost empty. Similarly, Torino fans continue to protest against owner Urbano Cairo, leading to a visible drop in turnout.
- The “Como” Effect: The presence of ambitious clubs like Como has sparked new interest in Northern Italy, though their smaller stadium capacity (~12k) limits their impact on total league volume.
- Revenue Impact: Matchday income remains the second-largest revenue pillar for Italian clubs after TV rights. High attendance is critical, as 20% of the league’s TV rights revenue is distributed based on matchday ticket sales and stadium attendance.