Spanish sportswear brand Siroko, known for its partnership with the Los Angeles Lakers, is expanding into tennis as it continues to diversify its multi-sport portfolio.
The move, teased through social media channels, signals the launch of a new product vertical alongside Siroko’s established presence in cycling, fitness, skiing, surfing and other technical and lifestyle segments. The company has built its positioning through a mix of performance-driven products, digital community engagement and strategic sponsorships.
The expansion comes during a period of strong financial growth. Siroko reported revenues of €42.78 million in 2024, representing a 42% year-on-year increase. Net profit more than doubled to €1.57 million, supported by rising sales and operational efficiencies, despite higher costs linked to scaling the business.
Originally focused on cycling, Siroko has steadily broadened its catalogue into snow sports, training, and water-based disciplines. This multi-sport strategy has helped reduce reliance on a single category while attracting new audiences, particularly through digital channels, which now represent a key part of its business model.
Entering tennis is seen as a natural next step. The sport combines strong global visibility with high demand for technical equipment and aspirational branding—factors that align closely with Siroko’s growth strategy.