Stoke City Football Club has officially announced that Season Card prices for the 2026/27 campaign will remain frozen, marking the 19th successive season that the club has maintained its ticket pricing structure.
By keeping costs at the same level as the 2008/09 season, the Potters continue to prioritize fan accessibility at the bet365 Stadium. With adult Season Cards starting from just £344, the club remains committed to affordability. Furthermore, the club continues its long-standing initiative to encourage the next generation of fans, offering tickets for children aged 11 and under for just £1 per match.
The club confirmed that there will be no price increases between now and the start of the new campaign, ensuring that loyal supporters can secure their seats at a rate that has remained unchanged for nearly two decades.
This long-standing commitment serves as one of the most significant fan-retention strategies in the EFL Championship. In addition to securing their existing seats before the May 1 deadline, 2026/27 Season Card holders will continue to benefit from exclusive perks, including priority access to away match tickets, invitations to fan-exclusive events, and free entry to all Under-21 and women’s team matches held at the stadium.
With football operating costs continuing to rise across the sport, Stoke City’s decision to maintain 2008 pricing levels is a rare example of long-term stability aimed at supporting the club’s community base.