France Televisions Winter Olympics Ad Revenue Hits 28 Million Euro Peak
As the Olympic flame is extinguished in Milan-Cortina, the financial post-mortem for French broadcasting has revealed a resilient and highly concentrated advertising market. According to a new study by Kantar Media, France Télévisions generated €28.3 million in gross advertising revenue during the 18-day Winter Games, a significant jump from the estimated €10 million generated during…