Atlanta NWSL Sets Gold Standard with Record Aflac Deal
Arthur Blank’s foray into women’s soccer is already rewriting the financial record books. The seven-year, $28 million agreement with Georgia-based insurance giant Aflac is believed to be the largest front-of-jersey deal in the history of women’s sports. At an average annual value (AAV) of $4 million, the deal shatters the previous records set by the…