AI Firms Pour Into Sports Sponsorship to Capture Global Attention
Artificial intelligence is no longer just reshaping industries—it’s buying its way into culture. And sport, with its unmatched global reach, has quickly become a preferred gateway. According to Ampere data, AI-focused companies have already invested more than $27 million in sports sponsorships in 2026, with spending in Europe alone rising 48% year-to-date. What was once…