Lidl is accelerating its brand transformation by appointing tennis legend Andre Agassi as the face of its first international campaign for Silvercrest. This strategic move aims to reposition the private-label home appliance brand as a standalone entity, similar to the success of Lidl’s other brands like Parkside. Launched on March 28, 2026, the campaign carries…
In a move to professionalize the world’s fastest-growing racquet sport, TEAM Marketing has partnered with Agassi Sports Entertainment (ASE) to launch the World Series of Pickleball. This new global championship property will be headquartered in Las Vegas, combining elite competition with world-class entertainment. A New Strategic Direction for TEAM Marketing The partnership marks a significant…
Agassi Sports Entertainment Corp. (ASE) has officially announced the launch of the World Series of Pickleball, a new premier championship property designed to elevate the sport to a global stage. In a move that signals a “Champions League” approach to pickleball, ASE has partnered with TEAM Marketing AG, the Swiss agency famous for commercializing the…
