Mountain Dew Baja Blast Steps Up to the Plate as MLB’s Official Soft Drink
In a historic shift for sports marketing, PepsiCo and Major League Baseball announced on February 19, 2026, that Mountain Dew® Baja Blast® has become the Official Soft Drink of MLB. The multi-year agreement ends a six-year vacancy in the league’s carbonated soft drink (CSD) category, which had been unoccupied since the end of the 2019…