NBA All-Star Ratings Surge Following Move to NBC
The NBA All-Star Game has delivered a massive viewership win for the league’s midseason showcase. According to preliminary Nielsen data and Adobe Analytics, the 2026 NBA All-Star Game drew 8.8 million viewers across NBC, Peacock, and Telemundo. This figure represents a staggering 87% increase over the previous year (4.7 million) and marks the most-watched All-Star…