CeraVe Turns Kevin Durant’s “Dry Legs” Meme into Global Marketing Campaign
In a bold move that blends internet culture with skincare, dermocosmetic giant CeraVe has officially named NBA star Kevin Durant as the face of its new global campaign. The partnership directly addresses a long-standing viral meme regarding the Houston Rockets player’s notoriously “dry skin” captured during NBA broadcasts. Instead of shying away from the social…