Chris Froome Backs AI Training Startup Vekta as Investor and Innovation Director
Four-time Tour de France champion Chris Froome has stepped into the sportech arena, joining French startup Vekta as both an investor and its new Director of Innovation. The endurance-focused training platform leverages artificial intelligence to deliver personalized coaching solutions for athletes, positioning itself at the intersection of performance science and data-driven optimization. Froome’s involvement signals…